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A store built around the moment someone decides to buy.

Product pages, cart, and checkout designed around the actual buying decision — not just a catalogue laid out on a template. A fixed catalogue size means a fixed price, from day one.

from $4,500

Confirmed in writing at proposal stage.

The problem.

A store can look fine and still lose sales at exactly the wrong moment — a cluttered product page, a cart that hides the total until the last step, a checkout with one field too many. Most "e-commerce projects" also have no real ceiling: scope quietly grows past the original quote as the catalogue grows or a new feature gets added mid-build.

A store that looks like it belongs to a much bigger retailer and is built around the actual buying decision, not just a product catalogue laid out on a template.

This is for you if…

  • You're a retailer or maker ready to sell direct for the first time.
  • You're already selling online, but the current store isn't converting.
  • You want a fixed price tied to a fixed catalogue size — not an open-ended engagement.
  • Your current cart or checkout feels like it's losing customers at the last step.

Packages

What's included.

Store Launch

$4,500.00

Up to 25 products, launched from zero.

  • Up to 25 products loaded
  • Product-page, cart, and checkout design
  • Mobile-first responsive layout
  • On-page SEO setup

Confirmed in writing at proposal stage.

Best for: A retailer or maker selling direct for the first time.

Payment: Pay in full, or 50% deposit now / 50% on delivery.

Guarantee: Unlimited revisions within the agreed scope, until sign-off.

Store Growth

$8,900.00

Custom product-detail pages and collections, up to 150 products.

  • Up to 150 products
  • Custom PDP and collection layouts
  • Cart and checkout design
  • Mobile-first responsive layout
  • On-page SEO setup

Confirmed in writing at proposal stage.

Best for: A larger catalogue that needs custom merchandising, not a generic template.

Payment: Pay in full, or 50% deposit now / 50% on delivery.

Guarantee: Unlimited revisions within the agreed scope, until sign-off.

Conversion Rework

from from $3,600.00

A redesign of an existing store's product pages, cart, and checkout.

  • Scoped individually against your current store's specific conversion problems.

Confirmed in writing at proposal stage.

Best for: A store that's live but isn't converting the way it should.

Payment: Pay in full, or 50% deposit now / 50% on delivery.

Guarantee: Unlimited revisions within the agreed scope, until sign-off.

How this service runs

  1. Discovery & catalogue scoping

    We confirm product count, categories, and any special merchandising needs before pricing is locked.

  2. Store architecture & UX

    Product pages, collections, cart, and checkout are mapped as one buying flow, not separate templates.

  3. Design & build

    The same two people design it and build it — no gap between the mockup and what actually ships.

  4. QA, payment/shipping setup & launch

    Cross-device testing, payment and shipping configuration, and launch on your platform.

Recent examples

Recent examples.

Stapled stack of printed page-flow proofs showing a multi-page site structure — a studio exploration in web design.

Studio exploration

Multi-location service site

Details

A structure built for a business operating across several locations, with clear service pages and a simplified enquiry path.

Ledger-style proof sheet with tick marks and blank product swatch tags — a studio exploration in retail storefront design.

Studio exploration

Retail storefront concept

Details

A front-of-store retail site concept focused on product discovery and a short path to checkout.

Kraft packaging dieline proof and a hand-inked blank hang-tag — a studio exploration in direct-to-consumer store design.

Studio exploration

Direct-to-consumer store concept

Details

A 25-product launch catalogue concept, built around product-page clarity and a low-friction cart.

Frequently asked questions

What if I have more than 150 products?

Tell us the real number — larger catalogues are quoted individually, with the same fixed-price principle applied to the actual scope.

Do you build on an existing platform, or from scratch?

Scoped per project at the first call — tell us your preferred platform (or ask for a recommendation) and it's priced accordingly.

Does the price include payment processing setup?

Yes — connecting your store to a payment processor is part of the Store Launch and Store Growth scope.

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