Branding drifts. A logo file from 2019, a slightly different blue on the invoices, a font swap someone made in a hurry for a trade-show banner. None of it is a disaster on its own — but every inconsistency quietly tells a customer "this business isn't fully put together." A brand that holds together, everywhere, reads as established even on day one.
One identity system — logo, palette, type, usage rules — that holds together everywhere the business shows up, with files ready for every use.
This is for you if…
You're launching and need to look established from the first day, not just eventually.
Your logo exists in three slightly different versions and nobody remembers which is current.
Your colors and type change depending on who made the last flyer or post.
You want files ready for every use — web, print, social — not just one exported PNG.
Packages
What's included.
Logo Essentials
$1,200.00
A logo, built to work at every size you'll actually use it.
Primary logo + one alternate lockup
A working color palette
File formats for web, print, and social
Confirmed in writing at proposal stage.
Best for: A new business that needs a real logo, not a font in a text box.
Payment: Pay in full, or 50% deposit now / 50% on delivery.
Guarantee: Unlimited revisions within the agreed scope, until sign-off.
Identity System
$2,900.00
Logo, palette, type system, and basic usage guidelines.
Everything in Logo Essentials
A defined type system
A one-page usage guide (do's and don'ts)
Expanded file set
Confirmed in writing at proposal stage.
Best for: An established business consolidating a drifted identity into one system.
Payment: Pay in full, or 50% deposit now / 50% on delivery.
Guarantee: Unlimited revisions within the agreed scope, until sign-off.
Full Brand Kit
$5,400.00
Identity, stationery, social templates, and a full brand book.
Everything in Identity System
Business-card and letterhead templates
A set of on-brand social templates
A full brand book documenting every rule
Confirmed in writing at proposal stage.
Best for: A business that wants the identity fully documented and ready to hand to anyone who touches the brand.
Payment: Pay in full, or 50% deposit now / 50% on delivery.
Guarantee: Unlimited revisions within the agreed scope, until sign-off.
How this service runs
01
Discovery & positioning
We talk through who the business actually serves and what it needs to signal before we draw anything.
02
Concept direction
We present real concept directions grounded in that discovery, not a grab-bag of random logo ideas.
03
Refinement & file delivery
One direction is refined to final, and you receive every file format the package includes.
Yes — ownership of the final, approved files transfers to you on full and final payment.
What if I already have a logo I like and just need the system around it?
Tell us at the first call. We can scope the Identity System around an existing mark rather than starting from zero — the price adjusts to the actual work involved.
Related services
A strong identity needs somewhere to live, and a steady stream of on-brand creative to keep it consistent.
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